Almost as if Blizzard heard my cries about wanting a female spokesperson for World of Warcraft in the wake of the Chuck Norris debacle, it debuted this “What’s Your Game” ad spot featuring Aubrey Plaza of Parks and Recreation fame. She plays herself (or perhaps a bit of her April Ludgate character from the show) talking about her boyfriend getting her this game for her birthday and subsequently dumping him when she realizes she likes the game more than him.
The video is funny enough, however there has been some criticism amongst some of the gamers I know about how it still relies on the “bitchy girlfriend who isn’t into video games” trope in order to be funny. I would say it is a little bit of that but manages to turn it on its ear by the end. The line about wanting diamonds is the crux of that criticism; advertisements, especially around the holiday season, tout a lot of heterosexual marriage proposals and buying a diamond for your special lady. So Aubrey wanting diamonds, even as a joke, could be seen to play into that. It also seems like the boyfriend is talking about the ever-popular Minecraft at first, considering how mining for diamonds is somewhat of a thing.
In the end though, the insensitive boyfriend is tossed on his butt and Aubrey goes on to enjoy the game as her own person. As a Horde player, presumably, judging by her shirt. While I’m glad that Blizzard decided to go with a woman celebrity, and especially a funny one at that, the idea that she didn’t get the game on her own still sticks in my craw. I want to see her playing an undead mage or something!
Ah well, progress is progress, eh? Least there was no racist voiceover this time.